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Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.
The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.
You won’t see anyone you’re already friends with on Facebook, nor will you see people you’ve blocked.
You can also report and block users with the same tools available elsewhere on the social network.
The social network is also introducing two new major features.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.
In other words, you can expect to find exactly zero swiping.
Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.