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Ortiz ultimately became the biggest pay-per-view draw of 2006 for his fights with Liddell, Forrest Griffin, and Ken Shamrock.
Ortiz is the CEO of Punishment Athletics MMA equipment and clothing line.
Shamrock lost in the first round by TKO due to strikes (elbows) by Ortiz.
At UFC 44, after a near year-long layoff from the sport, Ortiz fought the new Interim Light Heavyweight Champion Randy Couture, who had defeated Chuck Liddell for the interim title at UFC 43 in September 2003. The loss ended Ortiz's near three and a half year title reign, which was the longest Light Heavyweight Championship reign until Jon Jones successfully defended the Light Heavyweight Championship for the sixth time on September 21, 2013.
Despite controlling Shamrock for the majority of the fight, Ortiz ended up losing via submission due to strikes.
Following the victory, Shamrock retired and vacated the championship.
Ortiz's mixed martial arts debut was at UFC 13 in 1997.
Still in college, Ortiz competed as an amateur for no prize money or contracts.