Gay dating ad for the superbowl
It's tough to sell ads in this economy, and CBS needed to sell out the Super Bowl. Is there some reason why one button-pushing, open-to-debate point of view gets an airing, but the other one is deemed unacceptable?But they accepted only the ad from Focus on the Family. We all may think we know the answer, but this does not make it right.If a network rejects Focus on the Family's ad, what does that mean?Tom Krattenmaker, an author whose recent book "Onward Christian Athletes" chronicles the immersion of religion into sports, suggested one real concern that CBS may have feared beyond any notion of gauging the nation's appetite for the gay dating ad.The opinions expressed in this commentary are solely those of Michael Lewis. We (Oath) and our partners need your consent to access your device, set cookies, and use your data, including your location, to understand your interests, provide relevant ads and measure their effectiveness.Ever since he burst onto the national scene, Tebow has worn his religion on his sleeve, right next to his play sheet, wearing eye-black adorned with Bible verses, helping with circumcisions in the Philippines as part of missionary work (yep, and there are pictures, too!) and doing his best to force his beliefs into your face.
They shouldn't be pushing their agenda, some complain.When a gay dating site called tried to buy air time to run a goofy commercial showing two men holding hands and then kissing, the network suddenly got the willies. The relevant answer is, that when it came time to test-drive their new ad policy, the network turned cowardly.On one side you have the mammoth Focus on the Family, a conservative, evangelical Christian, non-profit organization with a 8 million budget and an unsubtle agenda.I don't think anyone would've cared much about any of this if advocacy ads from all sides of the social and political spectrum had a fair chance to air.But it's this selective method that paints the network as the biggest wimps of all on Super Bowl Sunday.