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However, one self-described "picker-upper of women" preceding Weber was rational emotive psychotherapist Albert Ellis, who wrote The Art of Erotic Seduction, a how-to guide for men that encouraged them to meet women through the "pickup", with Roger Conway in 1967.
The 1970s and 1980s saw independent authors and teachers, but no organized community.
The use of pickup in this context, slang for making a casual acquaintance with a stranger in anticipation of sexual relations, was popularized by the 1970 book How to Pick Up Girls by Eric Weber, More recent works of pickup artist culture include Neil Strauss's book, The Game: Penetrating the Secret Society of Pickup Artists, and the 2007 VH1 reality television series, The Pickup Artist, starring the pickup artist Mystery.
In 2014, following widely supported public petitions, U.
"Alpha-Male Of the Group" (AMOG) is a reference to a competing male, who is usually either befriended by the PUA, or, if necessary, ridiculed.
The community claims that these concepts derive from scientific disciplines, such as the concept of social proof from the psychology of influence, and various concepts from sociobiology and evolutionary psychology (such as the term "alpha male").
The community was further publicized with the television show The Pick Up Artist (2007–2008) on VH1.
Within the community, seduction lairs are underground meeting groups for men devoted to the study of obtaining sex taught in the PUA community.